How Much Money do YouTubers Make in 2019? Answered by YouTubers.
When you ask a YouTuber how much money he makes, his most common response is, “It depends on a number of factors, such as the type of video, audience age, demographics, and so on.” While this is true, it does not answer the question. So here I am. In this article, I will not only tell you how much popular YouTubers make, but I will also tell you how you can calculate the income of almost any YouTuber.
Before we start, let’s be clear on one thing. The purpose of this article is not to find out how much money other YouTubers are making. To be honest, this shouldn’t bother you. Rather, if you are looking to create your own YouTube channel and want to estimate how much potential income you can generate in the future, this article is for you.
Now that you’ve got this straight, let me tell you why I am the person who wants to bring this up. Not to brag, but I’ve been a YouTube partner for the past 7 years and have since uploaded over two hundred videos that have over a million views each month. Plus, when you run a YouTube channel for so long, you not only open up a few other smaller channels, but you also meet other YouTube users. So, I believe I have some decent information about making money on YouTube.
However, if you’re expecting answers to questions like – how much money do you make per 1000 views on YouTube , then this article is not for you. There is no way anyone can tell you the exact numbers. CPM (in simple words, earnings per 1,000 views) can range from $ 0.25 to $ 4 depending on many factors such as audience age, country, video type, specific ad price, Adblock, etc. There are many factors to consider Consider, for example, this YouTuber claims to have earned just $ 398 from 1 million views. The reason is that most of his videos were less than 2 minutes long – too short for advertisers to play their ads. The point is, after reading this article, you will have a pretty good idea of how much youtubers are earning, but you can’t be 100% sure.
Also, to begin with, how much YouTube pays and how much money youtubers make are two different questions. For large YouTubers, YouTube ad revenue is only a fraction of their YouTube revenue. So, before we proceed, let’s deal with this part first.
How do YouTube users earn money on YouTube?
Wherever there is attention, there are advertisers.
In my opinion, YouTube is not the biggest platform for making money. At least considering the resources that youtubers put into making videos, the reward is not proportionate. This is why most medium to large sized YouTubers have multiple ways to make money. We have a detailed article on how YouTube channels make money, but in a nutshell, there are two main sources.
1. YouTube Affiliate Program: This is the most popular way to make money on YouTube. You may have noticed 5-10 second ads at the start of many YouTube videos. Well, these are YouTube ads. Almost everyone can get approval for this, all you have to do is upload original quality content and if your channel is up to date.
Google displays ads in your videos and you earn a percentage of ad revenue. Split 55-45. So, if an advertiser pays $ 100 to advertise on your video, Google charges $ 45 for hosting and stuff, and you get $ 55. Fair enough!
2. Secondary funds. When a channel gets big, brands turn to content creators to promote their product. This can be done in the form of brand partnerships, product placement, or clothing line sales. There are other ways too, like Patreon, Amazon Affiliates or even selling your own products, etc. But this is most often the case with large YouTube users with a large audience. The industry typically pays between $ 100 and $ 10,000 for a sponsored video. You can find more information at FameBit.
Most regular YouTube users make more money from the second way (like sponsored videos, etc.) compared to what they make from Adsense. We also sponsor videos on our YouTube channel. However, for the sake of simplicity of this article, we will focus on how much YouTube users are earning from the YouTube Affiliate Program, since it is impossible to know how much they are earning on the second option. But keep in mind that if you’re talking about big YouTubers, YouTube ads are only a small fraction of their income.
Let’s start by analyzing the earnings report of popular YouTube users who were kind enough to publish it.
Read: Highest paid YouTube stars of 2018
How Much Money YouTubers Earn
# 1 Pewdiepie
Subscribers – 91 million
The scandal and the T series did not stop Pewdiepie (real name Felix Kjelberg) from becoming the # 1 YouTuber in the world. And while he has never published earnings reports publicly, after an article in the Wall Street Journal, he confirmed to a Reddit audience that he made “roughly” $ 4 million in 2013, and according to Forbes, he made $ 15 million last year in 2018. $ 5 million. It’s worth it though. Pointing out that not all of the money goes to Felix’s bank, a significant chunk of it goes towards taxes, management and production fees, just like any other YouTube user or business.
# 2 Ryan ToysReview
Subscribers – 18 million
Pewdiepie may be the largest YouTuber by number of followers, but guess what, a 7-year-old boy made the most money in 2018 unboxing toys and building Lego. According to Forbes, from June 1, 2017 to June 1, 2018, his channel generated pre-tax income of $ 22 million. Since Ryan’s channel generates the majority of YouTube ad revenue, I did some rough estimates with SocialBlade, and it turns out Ryan’s channel gets about 25 million views every day or 9,125 million views a year. This means that he gets about $ 1.97 per thousand views, which means his CPM is 1.97.
# 2 Olga Kay
Subscribers – 800,000
Now let’s talk about small YouTube channels. Okga maintains a personal channel dedicated to beauty tips. Like Pudepee, she also did not disclose her income publicly, but in an interview with the NYTimes she says she has made between $ 100,000 and $ 130,000 over the past three years. Using the social blade, I did some math and found out that she gets about $ 5 for every 1,000 views. She also noted that the revenue was much less to cover the main production costs. Olga hasn’t published many videos over the past year.
# 3 Frustrated
Subscribers – 375,000
This is another medium-sized YouTube channel that is uploaded once a month. It is mostly a random thread related to other YouTube and Twitch users. The income statement he shared in this video was $ 26,000 with roughly 18 million views. Simple math says that’s about $ 1.50 for every 1000 views. A year later, he again disclosed his earnings report for one video, which showed that he earned $ 6,200 in 2.4 million views, which is $ 2.58 for every 1,000 views.
# 4 Brandon Campbell
Subscribers – 150,000
Brandon runs a YouTube fitness and bodybuilding channel, and in this video he reported his monthly income of about $ 1,300 each month with 600,000 views. This roughly translates to $ 2 for every 1000 views. These numbers remained unchanged after a year.
# 5 Nick’s strength and power
Subscribers – 712,000
Nick makes videos related to bodybuilding. The earnings report he shared in this video a year ago shows that he made $ 3,000 for 4 million videos, or about $ 0.8 for every 1,000 views. The video was filmed back in 2015; over the years, the channel has grown greatly.
# 6 Get to know your tools
Subscribers – 1215
It would be unfair if I talked about everyone’s income and did not show you mine. Now, while I’m not comfortable with disclosing revenues from my main channel, I can share the earnings reports of another small channel that I created a few years ago. On this channel, I review the gadgets I own for more than 3 months. But since it never worked, I stopped uploading videos to it. So, that should give you an idea of passive earning on YouTube after you leave your channel for a few years. Last year, from January to December 2018, I got 33,000 views and earned $ 2. Last year I made $ 27 from 60,000 views. On average, that’s $ 0.45 per 1,000 videos.
So what does that mean?
Well, we’ve learned two lessons from this. First, Pewdipie is making a fortune on YouTube. Secondly, on average, YouTubers earn $ 1-5 per 1000 views. If you are a big YouTuber with millions of views per month from the US and UK, then your income can be as high as $ 5 per 1000 views.
However, this is the best scenario. In my experience, most YouTubers get $ 1–2 per 1,000 views. And if the majority of your audience is from developing countries like India and Bangladesh (as well as from Tier 2 or 3 cities), you can get as little as $ 0.5 per 1,000 views. I recently stumbled upon a YouTuber who shoots videos in a regional language (Hindi), and his monthly earnings were $ 150 per 300,000 views. After graduation, he quit YouTube full-time.
Calculate earnings for any YouTube channel
Since there are many factors that influence how much money you can make on YouTube, it is quite difficult to calculate their exact income.
But a general rule of thumb:
First, check your monthly channel views using the Social Media column . Let’s say that’s 500,000 page views per month. Now r remove the last 3 digits of the view (i.e. 500,000) and multiply the remaining number by $ 1-2 depending on the audience quality. This is usually $ 1.6.
Thus, their final earnings will be between $ 500 and $ 1,000. In most cases, this will be around $ 700. But then again, if the majority of the audience is from developing countries (like India), income could drop to $ 250.
Socialblade also recently built a YouTube revenue calculator which is unfortunately not very accurate. When I entered my channel name and monthly views, it shows daily income between $ 6 and $ 100. This is a very large range. Therefore, I suggest you analyze the traffic yourself and use the above calculation. This will give you much better results.
In short, making money on YouTube isn’t easy. The cost of production, including camera, editing, lighting, studio, etc., is quite high and the ROI is not that good, at least not at first. But if you can gain traction and get big, then you have the opportunity to do it on an ongoing basis, because then you will have many other ways to monetize your videos. If I can do it, you can too. Just don’t expect huge profits in the beginning.