No matter what industry you are in, email marketing is essential to your success. Whether you work for SAAS, a freelance writer, or sell homemade soaps, tracking your customers and returning them for purchases can improve or break your business.
On the other hand, you don’t want to go bankrupt by paying for email marketing services. We’ve compiled a list of the best free email marketing services based on their subscriber limits, their submit limits, and more. This guide will help you determine which of these services best suits your needs.
7 Best Free Email Marketing Services
From a purely numerical point of view, Omnisend is by far the best option. Not only does the free plan allow you to send up to 15,000 emails per month, but it also allows you to send up to 2,000 emails per day. There is also no limit to the number of subscribers you are allowed to have.
Omnisend has a variety of e-commerce integrations that allow you to download products from an online store directly to email, as well as send discount codes, scratch cards, and more. You can easily perform A / B testing to determine which copy has the highest conversion rate.
To make life easier for mobile users (this is where most people read email today), Omnisend offers mobile-friendly email templates. You can create creative signup forms and landing pages, and even send emails to confirm orders and abandoned carts.
If you’re running an online store through a service like Shopify or something similar, Omnisend is definitely worth considering. You can also try a 14-day free trial of all premium features.
Sendinblue is another great free email marketing service that comes with security built in. The company is based in France, which means that everything you do with Sendinblue will be GDPR compliant. The free plan is very effective and offers many opportunities to reach your subscribers.
To begin with, you don’t have a subscriber cap. You can send up to 9000 emails per month, but you’re limited to 300 per day. While Sendinblue isn’t the best option if you want to send out a huge amount of emails, it’s great for drip campaigns. It also has an impressive drag and drop editor for creating marketing emails.
Sendinblue uses a heatmap to track what readers are focusing on and provides A / B testing options to help you better optimize your marketing campaigns. It integrates seamlessly across Shopify and Salesforce and even lets you link SMS marketing to your main campaigns.
If you’re using WordPress, Sendinblue is a great option thanks to the WordPress plugin that makes it easy to manage everything from your dashboard. If you do decide to upgrade to the new version, the first paid tier will only cost $ 25 per month for 40,000 emails and no daily sending limit.
Hubspot is a great service for any business owner. The site contains a wealth of content and training materials, a suite of email marketing tools, SEO information, and more. Hubspot can help business owners get started in no time.
The email marketing system is free, although there are paid tiers. The free tier provides up to 1 million subscribers and up to 2000 emails per month. It’s incredibly easy to use thanks to its robust drag-and-drop editing system. Even if you’re not a graphic designer, you can create beautiful email forms with just a little practice.
There are also quite a few ready-made templates out there if you don’t want to try something yourself. There is even a “email health” tool to manage sender reputation and ensure you are not flagged as a spammer
The only downside to the free Hubspot service is that their branding will be included in all emails sent from the free tier. If you upgrade, you have a lot more mailing lists and access to a variety of analytics tools to help you measure the success of your campaigns.
While Sender doesn’t have an unlimited subscriber base, it gives users up to 2,500 subscribers on a free plan – more than enough for those just starting out. The free plan also lets you send up to 15,000 emails per month with no daily sending limit.
If you decide to upgrade to the new version at some point, the first tier only costs $ 10 per month and allows you to get up to 5,000 subscribers and 60,000 emails per month. Not a bad deal. What makes Sender really powerful, however, is its compatibility.
The service has plugins for most of the popular content management systems and makes it easy to convert video to GIF in emails to reduce their size. Sender uses robust analytics tools so you can see how your campaigns are performing and you can link Google Analytics to it as well.
Sender is a great option not only because of its power, but also because it is inexpensive to upgrade over time. If you want a premium tier, prices will stay low as you grow.
Mailchimp is one of the most popular free email marketing services and is often the first one that users turn to. Mailchimp’s free plan gives you 2,000 subscribers and a daily sending limit of 2000 emails, as well as a monthly limit of 10,000 emails.
Free users also have access to 7 marketing channels, unified email automation, 5 different email templates, and marketing CRM. Features like A / B testing and custom branding are only available to paid users, but if you decide to upgrade to the first plan, start at $ 10 per month.
The Mailchimp platform makes it easy to create engaging emails that will grab the attention of your readers, but keep in mind that there is a small banner in every free email. On the other hand, you can automate email for things like order confirmation or abandoned cart reminders.
The free MailerLite plan has a lower subscriber limit of just 1,000 emails, but allows you to receive up to 12,000 emails per month. What makes MailerLite one of the best free email marketing services is the amount of features that come with the free plan.
The platform offers powerful tools for sending surveys, creating landing pages, and developing email campaigns. The drag-and-drop editor marks individual elements in an easy-to-understand form, such as “2 buttons”, “3 elements”, “separator” and others. It also includes a small sketch to illustrate how it will look when added to the campaign.
The free plan gives you access to all the main features, but advanced tools like thermal imaging and A / B testing are limited to the premium plan. The first tier is $ 10 per month for unlimited emails (and you can pay annually instead of monthly to save 30%).
When you sign up with Mailjet, it prompts you to enter a credit card and warns that accounts without a card in the file are capped by the free plan: 6,000 emails per month and only 200 per day, but there is no subscriber cap.
Mailjet guides new users through every step of the creation process and makes suggestions for improving campaign performance. For example, the service encourages users to authenticate their domains so that they are not automatically marked as spam.
The email constructor provides a wide variety of possibilities. Users can choose from numerous templates and newsletters to create their email or use their own template. You can also HTML-encode the email for precise control over how you want the email to look and behave.
Tips for Email Marketing Success
These 7 free email marketing services can help you get started with your customers, but there are also some additional things you need to keep in mind before you start.
First, make sure your sender address (recipients see it in the From field) is your corporate account. Sending from a Gmail or other free email account may result in your message being flagged as spam.
Know your audience. Find out how other campaigns work and how often emails are sent. Sending too many emails in a day or week will scare away readers and lead to an increased loss of subscribers.
Test different campaign styles. It is unlikely that you will immediately understand the winning formula. Use A / B testing tools to try out different headlines, formats, and other elements in your campaigns until you find what resonates with your readers the most.
Take advantage of automation. If you run an e-commerce store, automated emails reminding users of abandoned shopping carts can increase sales. Welcome emails sent to new subscribers can increase their loyalty. Use automation services to provide access to customers and readers without much effort on your part.